Build Your Own Primer + Mascara Duo

Everyday lash styling becomes a targeted botanical ritual designed to build lash density and long-term vitality. Plum Lash Primer coats each hair in an antioxidant veil powered by silica-rich Horsetail Extract and Bamboo, creating a flexible foundation that shields brittle hairs from daily wear while its berry tint intensifies deep black pigment. Hydrolyzed Lupine Plant Protein feeds the lash follicle with essential amino acids and keratin building blocks so that hairs remain anchored through their natural growth cycle.

Tailored finishing lets you choose the exact performance your lashes need. Vegan Good Lash+ Mascara layers on Vegetable Collagen and conditioning Rice Bran Wax so that thin, sparse lashes achieve sky-high curl and rich volume without clumps. Lash Care Mascara delivers targeted anti-breakage support with bio-fermented Quinoa and Cloudberry Seed Oil, smoothing the cuticle so that sensitive, fragile lashes gain bold definition and a soft, glossy sheen. Both combinations keep lashes lifted, conditioned and flexible from root to tip.